Google will tell you if your digital skills are hot or not | DMA

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Google will tell you if your digital skills are hot or not


“Instawhat instawho?” – If you’ve heard this at work (or from your mouth) your company’s digital skills may be below average. However, if you’ve coded something similar to this catcordion it's likely you’re above average (and a little weird). But these are crude measures. I do not claim to be a researcher. Google Digital Academy, however, do. They’ve started a Talent Revolution Survey (which has nothing to do with Russell Brand).

It’s near impossible to know how your work’s digital skills compare to other companies – unless you deploy many, many private eyes. An inexpensive solution is to register for the survey and encourage seven other marketers in your workplace to take part too. That way, you get a free personalised benchmarking report.

It’s all part of an initiative to improve UK marketers’ digital abilities. The findings will inform future learning sessions from Google. More than 30 organisations have already signed up, including Tesco, Unilever, P&G, Vodafone and the UK Government’s Communication Service. They seem pretty excited about it:

If you'd like to sign up, click here.

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