29 Apr 2015
DMA Contact Centres & Telemarketing Council member and head of marketing at Curo Resourcing Ltd, Graham Smith, talks about why B2C telemarketing works and why you should add it to your marketing mix.
The DMA research Good Call: why telemarketing is a potent ingredient in the marketing mix can be viewed here.
Companies are re-evaluating their packaging to better serve their disabled customers. This article explores the latest innovations in accessible packaging.
Businesses must be ethical in their telemarketing practices to protect customers from unwanted, intrusive, or deceptive calls, ensuring their privacy and well-being are respected. Read how
Telemarketing continues to hold a significant place in the marketing strategies of many businesses, despite a relentless wave of digital transformation. Contrary to common misconceptions, telemarketing is not an obsolete tactic.
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