Why B2C telemarketing works | DMA

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Why B2C telemarketing works

DMA Contact Centres & Telemarketing Council member and head of marketing at Curo Resourcing Ltd, Graham Smith, talks about why B2C telemarketing works and why you should add it to your marketing mix.

The DMA research Good Call: why telemarketing is a potent ingredient in the marketing mix can be viewed here.

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