DMA - Data & Marketing Association

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The Data Use and Access Bill: Time's up for the ICO?

The Bill would abolish the current Information Commissioner’s Office. What does that mean? And what would take its place?
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Value of Creativity Report 2024

Looking to transform your marketing effectiveness? Download our comprehensive report for detailed insights, case studies, and actionable recommendations to enhance your creative strategy. The B2B Council have responded to the research and come up with Ten Top Tips to encourage B2B marketers to...
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Black Britain: The untapped 'super segment' beyond the stereotypes

In a recent Black Marketers Council roundtable discussion hosted by founder, Nick Myers, Chief Strategy Officer of Oliver, leading UK marketers explored the theme of Black Britain: Beyond the Stereotypes. It was clear that for brands to truly connect with the super-segment of ‘Black...
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Innovations in Mail

In modern marketing, precision and personalisation are vital to your success, but how can you harness these in your direct mail campaigns?
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PSE: Mastering Direct Mail - A Six-Step Approach that delivers a great ROI

In an age dominated by digital noise, making your marketing stand out can be a challenge. You discovered how to cut through the clutter in our webinar with PSE, where they showcased the transformative power of direct mail through their award-winning six-step approach.
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A Winner's Perspective: Q&A with Last Year's DMA Gold Email Winner

The Email Council's Awards Hub presents this exclusive article to provide you with an insider’s view on why you should enter the Email Category of the DMA Awards. Learn what makes an entry award-winning, the benefits of participating, and the value of winning.
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DMA Awards 2024 - Introduction to Innovation for Good

Ready to showcase your innovative ideas that drive real change? Our new DMA Awards category for 2024, Innovation for Good in partnership with Dentsu and Salesforce is dedicated to recognising and celebrating projects that generated a positive impact for customers, industry or society.
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Request for Member Responses

The DMA represents the industry to government and regulators. Let us know your views on this consultation to inform our approach.
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A Winner's Perspective: Q&A with Last Year's DMA Gold Mail Winner

The Awards Hub of the Print Council has crafted this article to give you an insider’s perspective on why you should enter the Mail Category of the DMA Awards, what makes an entry award-winning, and the benefits of participating and winning.
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