09 Dec 2014
Member ContentNational email benchmarking report - November 2014 edition
The latest National email benchmarking report, the only pan-ESP benchmarks for email metrics in the UK, provides UK email marketers with valuable insights into current UK email marketing trends and it yet again highlights the continued importance of email in the marketing mix![T47f4232613a9-national-email-benchmarking-report013-nov014-edition_547f4232612e0-138.jpg](/uploads/articles/T47f4232613a9-national-email-benchmarking-report013-nov014-edition_547f4232612e0-138.jpg)
04 Nov 2014
Member ContentEmail tracking report 2014
The Email tracking report 2014 reveals that multi-screen usage is leading more consumers to switch channels when making a purchase - meaning marketers must invest in more resources to keep track![T-5458df47611fb-email-tracking-report014-infographic-img_5458df476115b-3.jpg](/uploads/articles/T-5458df47611fb-email-tracking-report014-infographic-img_5458df476115b-3.jpg)
04 Nov 2014
Infographic - Inside the email paradox of more interaction but fewer clicks
This infographic of the Email tracking report 2014 reveals that multi-screen usage is leading more consumers to switch channels when making a purchase - meaning marketers must invest in more resources to keep track.![T-545233d4a9108-email-tracking-report-2014-infographic-img_54523183de725_545233d4a9046.jpg](/uploads/articles/T-545233d4a9108-email-tracking-report-2014-infographic-img_54523183de725_545233d4a9046.jpg)
12 Sep 2014
How Ikea went from hero to zero in a week
Creative genius of the Ikea ‘Bookbook’ ad for the launch of its 2015 catalogue turns sour when a direct mail turns up on my door step about a money-off promotion in a store 200 miles away.19 May 2014
Member ContentNational client email report 2014
The considered value of email marketing remained high over the course of 2013; however there has been a decline in the proportion rating it as strategically important or very important to their business.![T42137f6ec977-national-client-email_infographic_542137f6ec8c1-21.jpg](/uploads/articles/T42137f6ec977-national-client-email_infographic_542137f6ec8c1-21.jpg)
24 Apr 2014
Email Marketing delivers the highest ROI (but we already knew that right?)
In Econsultancy’s latest Email Marketing Census marketers claim that Email Marketing delivers the best return on investment. For the past 8 years Email Marketing has consistently been cited by marketers as having delivered the highest or second highest ROI compared to other channels such as...20 Feb 2014