05 Feb 2014
Email marketing ROI goes up a gear thanks to better targeting
Interesting findings from this year’s DMA National client email report, sponsored by Alchemy Worx, – ROI rocketed in 2013 and marketers are predicting budget rises in 2014 for the marketing channel.25 Jan 2014
Letâs get engaged!
Email subscribers are expecting more and more from the messages they receive in their inbox these days, making us, as marketers, work harder – and rightly so!17 Jan 2014
Why brands need to get their customer service and marketing right
A recent mishap over an online order got me thinking about how easy it is for brands to make or break their reputation when dealing with this sort of thing and why creating a great customer experience at all touch points and at every point in the customer journey is crucial.![T3d25d82559c0-vistaprint-customer-service-marketing_53d25d8255747-75.jpg](/uploads/articles/T3d25d82559c0-vistaprint-customer-service-marketing_53d25d8255747-75.jpg)
17 Dec 2013
Email media: the hidden marketing potential in your employee communications
Filling in my response to the current DMA’s National client email survey it was great to see email media featured for the first time. I have personally used this marketing channel for three years now, and although I work with companies and have many peers that leverage their one-to-one employee...10 Dec 2013
Member ContentContent marketing in the UK: 2014 benchmarks, budgets, and trends
Welcome to the second annual report on the content marketing practices of UK marketers. This report provides comparisons of UK, North American, and Australian marketers. One of the key findings is that UK marketers (48%) consider themselves to be more effective at content marketing* when...![T-53c93300a0293-content-marketing-uk-2014_53c93300a0043.jpg](/uploads/T-53c93300a0293-content-marketing-uk-2014_53c93300a0043.jpg)
10 Dec 2013
Pharmaceutical: Creator for MSD
How did the campaign make a difference? This was a strategic global eCRM programme to sign up, engage and maintain engagement with 2.1 million healthcare professionals in 40 countries. It drove 126 million business-to-business (B2B) engagements per year for MSD, the world's second largest...![T3c93683d1ee1-creator-msd_53c93683d1a92-75.jpg](/uploads/articles/T3c93683d1ee1-creator-msd_53c93683d1a92-75.jpg)
05 Dec 2013
Integrate search and email for smart personalisation
When we think of the words ‘personalise’ and ‘email’ we more often than not think of including the subscriber's name and possibly their company name within the email. But this is the most basic of ways of personalising the experience within email and quite frankly, impresses very few....02 Dec 2013