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Marketing automation and artificial intelligence (AI) can bring significant value to a company and its customers. However, as brands strive for genuine customer engagement and meaningful consumer relationships, balancing authentic experiences and technology-driven marketing strategies in the age of automation remains a significant obstacle.

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In this guide, we explain how and why you should keep your mailing data clean and what prospect data types are available and their advantages.

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With staff working remotely, there’s a whole new set of challenges to face. How best to track their productivity? Are they sufficiently motivated or in danger of letting service standards slip? Can you still ensure they present a united brand front..

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