29 Nov 2019
UK Elections - Never Mind the Ballot Box, Who's Winning in the Inbox?
Find out what the political parties are doing in email for the upcoming election!
10 Oct 2019
Email Gets Results, So Why the Underinvestment?
Email delivers results and there’s plenty of room for innovation, so why the under-investment? Email continues to lead, compared to all other channels. Innovation is high on the agenda too. But the latest Email Marketing Industry Census suggests it still doesn’t receive the spend it...
01 Oct 2019
Email Benchmarking Report 2019
The DMA's Email Benchmarking Report on key email metrics is here. In collaboration with dotdigital, we present our most widely-accessed research on the state of the industry..png)
19 Sep 2019
Member ContentThe Future of the Contact Centre
Discover what’s in store for the world of contact centres with this special edition whitepaper, based on the roundtable discussion earlier this year
09 Sep 2019
Member ContentEmail Deliverability: A Journey to the Inbox
Deliverability best practices – how much do marketers know about them? But most importantly, does any of this knowledge turn into real actions? Download our latest report and learn more on how the adventurous email journey starts.
05 Aug 2019
Member ContentUnderstanding In-Housing: Bringing Marketing Functions Home
In-housing is something increasingly discussed in the data and marketing industry – often, because it challenges the transparency of some agency practices. We partnered with Mailjet to delve a little deeper into how and why brands are in-housing key marketing functions by exploring the...
17 Jul 2019
DMA 2019 Email Tracker Launch
Gavin Laugenie looks at the DMA email tracker 2019 report and explains why you should, in fact, send more emails!
17 May 2019
Member ContentMarketer Email Tracker 2018
How aware are marketers about the GDPR? And what are they aware of? What are their plans? Understand this, more insight on the place of email in marketing strategy, email testing approaches and best content techniques in email with our 2018 tracker. Produced in partnership with dotmailer.
17 May 2019
Member ContentMarketer Email Tracker 2019
You reap what you sow. Email remains the core of effective multichannel campaigns.