17 May 2019
Member ContentEmail benchmarking report 2018
We've gathered 2017's key email metrics in one place to provide the most comprehensive industry benchmark available
17 May 2019
Member ContentAcquisition and the consumer mindset 2018
What are the key drivers that cause customers to switch from one brand to another? Do consumers love subscriptions? How do people look at new technologies like smart assistants, AR and VR? Read our latest research.
08 May 2019
DMA insight: hitting your email goals
We learned things are going pretty well with your email campaigns, but are you looking for a few more pointers? Get top tips from our latest bite-size infographic.
29 Apr 2019
Automation and intelligent marketing is transforming how we engage customers
New research from IBM and National Retail Federation discusses the implications and challenges of a more automated and intelligent marketing future for brands, with skills being the key to making these aspirations a reality.
25 Mar 2019
DMA insight: What winning emails look like
Consumer preferences and technology are constantly in flux, but email continues to come out on top – keep reading to find out why
20 Mar 2019
Email Council Industry Round Table Updates
The DMA Email Council meets on a monthly basis and one of the regular agenda points is round table updates from the council members. The council is comprised of a mix of brands, emails service providers and marketing technology providers, so the industry updates invariably contain some very...
25 Feb 2019
DMA insight: The impact of GDPR on email marketing
No pain, no gain. Despite the challenges that GDPR may have brought to marketers, it’s clear that the new regulations have made an impression on consumers. Keep reading to find out more.
18 Dec 2018
DMA insight: Email campaign response
The next instalment of our downloadable infographic series from the DMA's Email Council on email marketing tackles how to boost the response to your email campaign. Read on for more.
13 Dec 2018
DMA insight: Email campaign delivery
The next instalment of our downloadable infographic series from the DMA's Email Council on email marketing tackles how to boost the deliverability of your email campaign. Read on for more.