Email Deliverability: A Journey to the Inbox

Before it arrives in the inbox, email requires transparent data management; dedicated time and resources; and continuous testing and monitoring.

‘Deliverability best practices’ sounds scary. But how much do marketers know about them? And most importantly, does any of this knowledge turn into real action?

Saying this is one thing, doing it is another.

We looked into all the best practices, divided them in four categories – Strategy, Technology, Content and Data - and looked at the gaps between, the rules and the actions needed.

We also asked marketers what they think makes a positive impact on their email deliverability and what their main concerns are.

Almost six times as many marketers are positive about the impact the new privacy laws have had on their email marketing programmes, than those who feel it had a negative effect. Another win for GDPR.

Delve into our report, and learn more about email deliverability.

Email Deliverability: A Journey into the Inbox