06 Feb 2014
Member ContentIs the future of public sector communications with residents, offline, online, or both? â Part 1
In recent years, public spending cuts have forced local and county councils to review their communications strategy to residents. The door to door distribution of a council magazine or newspaper for many years formed the cornerstone of local authority strategies, but in recent years such...06 Feb 2014
Member ContentIs the future of public sector communications with residents, offline, online, or both? â Part 2
Part 2 of a 2-part blog on print and online communication from local and county councils The DMA Door Drop Committee commissioned research in November 2013 to determine the extent of the gap in understanding between householders and local and county council marketers in terms of how they want...10 Dec 2013
Member ContentContent marketing in the UK: 2014 benchmarks, budgets, and trends
Welcome to the second annual report on the content marketing practices of UK marketers. This report provides comparisons of UK, North American, and Australian marketers. One of the key findings is that UK marketers (48%) consider themselves to be more effective at content marketing* when...
16 Sep 2013
Door drop industry celebrates its best with Arthur Thompson Memorial Award
Earlier this month the door drop industry’s highest accolade, the Arthur Thomson Memorial Trophy, was presented to Chris Roxburgh, the former MD of LinkDirect Ltd and long-time serving member of the DMA Door Drop Council and its MLA working party in recognition of his contribution to the door...11 Jul 2013
Infographic - From letterbox to inbox 2013
This is the DMA's first attitudinal print tracking report, which surveyed 1,232 UK adults. The report was produced in conjunction with fast.MAP and sponsored by HP.
04 Jul 2013
Member ContentFrom letterbox to inbox - Building customer relationships 2013
Direct mail has faced a challenge to its place in the marketing mix over the last decade in the face of the rise of email and, more recently, social and mobile media. Yet physical communications retain an important place in consumers’ affections and can be a powerful option for...
21 Mar 2013
Member ContentContent marketing in the UK: 2013 benchmarks, budgets, and trends
As you delve into the research, you will see that UK B2B and B2C marketers deal with content differently. B2C marketers use a greater number of tactics – particularly mobile – and outsource content creation more frequently. On the other hand, B2B marketers allocate more budget to content...
13 Nov 2012
Domino's Pizza Blippar case study
We had success to date with QR codes our door drop campaigns so augmented reality was the obvious next step for us as a more dynamic tool for engaging with Domino's Pizza customers. We’d run a Blippar campaign at the start of this year on six sheets and it seemed perfect for our menus during our...
13 Nov 2012