13 Nov 2012
Magic print: mobile myth or an augmented reality?
Smartphones and tablets, coupled with mobile image recognition technologies, have changed the game considerably for offline marketing channels such as door drop. Augmented reality (AR), quick response codes, digital watermarking, image recognition and mobile visual search offer offline marketers...
06 Aug 2012
Case study: Salvation Army
In 2010 The Salvation Army planned to door drop their banker pack prior to Christmas as this is the most responsive time of year for people to give and to recruit new supporters. However, because of heavy snow during the delivery period, some of the packs were delivered later than planned (post...
06 Aug 2012
Door drop digest: Carl Walsh, Mediacom
When I was asked for my views on the door drops I get through the letterbox, the first thing that I decided to do was to keep an eye on the volume of direct mail we also receive (cold acquisition of course) to see how the volumes stacked up against each other. Any direct media person needs a...09 May 2012
Member ContentHow much response goes online?
Executive summary Online response is increasing Online response range: 20-83% “Personal” sectors are higher (as previous) Retail still had 20% online – and new customers! Other factors affect % response online
09 May 2012
Focus on eye tracking
Eye tracking shows door drop marketers exactly how people look at a piece of advertising and how slight modifications to the creative can increase its effectiveness. By following a reader’s eye movements, eye tracking reveals the way a door drop grabs our immediate attention, bringing marketers...04 May 2012
How to target an FMCG, retail and charity door drop
Intelligent targeting is at the heart of a successful door drop campaign, delivering an impressive ROI for clients from this low-cost medium. Here, I outline the main door drop targeting tools available as well as the different strategies FMCG, retail and charity sectors use in their campaigns.
27 Feb 2012
Focus on postal services and VAT
From 2 April 2012 many postal services from Royal Mail and other suppliers will become liable for VAT. Postal expert Alex Walsh explains why this change to VAT liability is happening and what it means for your business.17 Feb 2012
Member ContentCoupons shine on in hard times
Consumers love coupons, but don’t take my word for it. In a TolunaQuick survey carried out in December 2011, over 50% of UK consumers said that coupons they receive through the letterbox were really useful. And, a massive 78% said they would redeem coupons more regularly if they received them in...07 Dec 2011