11 Jul 2013
This is the DMA's first attitudinal print tracking report, which surveyed 1,232 UK adults. The report was produced in conjunction with fast.MAP and sponsored by HP.
Click here to download the full report, From letterbox to inbox: Building customer relationships 2013.
Companies are re-evaluating their packaging to better serve their disabled customers. This article explores the latest innovations in accessible packaging.
Businesses must be ethical in their telemarketing practices to protect customers from unwanted, intrusive, or deceptive calls, ensuring their privacy and well-being are respected. Read how
This article delves into the often-overlooked potential of print media, specifically postal marketing and data-driven direct mail, as a catalyst for building enduring customer relationships, moving beyond the fleeting allure of price promotions and discounts.
This article is written by MBA Group Ltd.
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