Customer Engagement
It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.
Better engagement means better business.
29 Mar 2018
DMA insight: Marketer email tracker 2018
Email – is it still the key channel for marketers? How should we be using it in the brave new world of GDPR? Hear from your peers and learn the challenges marketers are facing with our marketer email tracker 2018.
27 Mar 2018
Call for speakers: Customer Engagement 2018
Customer Engagement 2018 is the flagship engagement summit of the DMA's packed engagement events calendar - and a great opportunity to speak. Taking place in September, discover how to get involved.
06 Mar 2018
DMA insight: Customer Engagement, top auto brands
How can you refresh your approach to customer engagement in the automotive sector? What could you learn from leading automotive brands to use in your own business? Our latest insight puts you in the driving seat, looking at customer behaviour in the top auto brands.
20 Feb 2018
Stop making us feel sad. How tapping into our other emotions is the key to success
We creatives have spent too much time tapping into "the feels." It's time to ditch the drippy in favour of other emotions that inspire consumers.
13 Feb 2018
DMA insight: Customer Engagement, automotive
Large and emotionally-charged purchases make the automotive sector unique. They’re also what makes engagement in the industry so challenging. Our latest infographic explores consumers’ top factors for choosing and engaging with an automotive brand.
17 Jan 2018
Put it away! These brands are calling for customers to put an end to their smartphone addictions
Like canaries in the mines, these brands are crying out for customers to put their devices away and reconnect with friends and loved ones.
12 Jan 2018
DMA insight: Consumer email tracker 2017
As technology continues to evolve, how is email faring? See our latest findings on the consumers' relationships with their inboxes and rethink you email strategy for the year ahead, and beyond.
12 Dec 2017
Member ContentCustomer Engagement: Focus on automotive
Top automotive brands, methods of car purchasing, new ways to engage and more: in our latest Customer Engagement research piece, we investigate trust in the auto sector and how auto brands can move in to pole position.
23 Nov 2017
Member ContentConsumer email tracker 2017
New research shows over 80% of consumers are in a serious, long-term relationship with their original inbox. Learn how consumers interact the channel and your brand in the DMA’s latest deep dive into email marketing.