Customer Engagement: The latest IDM training

It is vitally important to keep customers engaged at every stage of the purchase journey; from engaging the right customers in the start of the relationship through to building loyalty and winning brand advocates.

Check out the short courses The IDM offer for managing and strengthening the customer relationship:

Customer Acquisition: Learn multichannel acquisition strategies, tactics and skills that will help you win more of the right customers for your business. Next available dates - 28 June

Customer Retention: Plan and implement successful online and offline customer retention strategies that nurture and improve customer loyalty, and increase ROI for your business. Next available dates - 23 July

Customer Insight: Understand how to develop, analyse, and turn customer insight into actions that create value both for your business and for your customers. Next available dates – 27 June

Digital CRM: Plan, implement and manage an engaging, accountable, strategic online CRM programme that delivers improved and measurable results for your business. Next available date – 10 July and 26 October

Influencer Marketing: Learn why Influencers are so important for modern brands, how to implement an effective Influencer strategy, and how to harness the power of influencer marketing. Next available date - 27 June

'If you want to meet great people from the widest range of industries while learning from industry greats in amazing facilities, the IDM is for you' - Katherine Fleet, Matrix

Remember: if you are a DMA member, contact your account manager, tell them which course you'd like to study and you'll access training at IDM member rates.