Customer Engagement
It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.
Better engagement means better business.
25 Sep 2019
Best of the Best in B2B
Welcome back to the world of B2B. During our B2B Careers Adventure series, we’re exploring what it means to work in B2B marketing, the benefits of working in the industry, and how it differs from B2C. Are you ready to continue the adventure?.png)
24 Sep 2019
Member ContentCustomer Engagement: Acquisition and the Consumer Mindset
How do customers find out about new products? How do they decide to switch from one brand to another? What does the experience of trying new brands look like? In collaboration with Paragon, you’ll find out the answers to these questions through our latest research on acquisition and customer...
23 Sep 2019
B2B in a B2C World - Bonus Content
First, we shared the B2B Council Roundtable Podcast. And now, a few bonus insights from the experts.
19 Sep 2019
Member ContentThe Future of the Contact Centre
Discover what’s in store for the world of contact centres with this special edition whitepaper, based on the roundtable discussion earlier this year
16 Sep 2019
B2B Council Roundtable Podcast: B2B in a B2C World
We gathered our resident B2B experts together to discuss B2B in a B2C world, with the aim of sharing top-notch thought leadership with a wider audience – the DMA audience. Click to hear more about the exciting world of B2B marketing, and how the industry is overcoming its once boring...
13 Sep 2019
How Data can Drive Creativity
In a new series of articles and explorations, we’re going to consider how companies and brands across different sectors are using data to create in ways they may never have imagined
11 Sep 2019
Screen-Free and Hands-Free: How Podcasts are Relevant and Transparent
Ofcom and Acast analysed how podcasts are becoming more and more popular among Brits. Podcasts have grabbed the attention of younger generations who want to ‘just listen’ and relax, while also nourishing their passions and interests.
09 Sep 2019
Member ContentEmail Deliverability: A Journey to the Inbox
Deliverability best practices – how much do marketers know about them? But most importantly, does any of this knowledge turn into real actions? Download our latest report and learn more on how the adventurous email journey starts.
02 Sep 2019
How to Break into B2B
Welcome to the world of B2B. During our B2B Careers Adventure series, we’ll explore what it means to work in B2B marketing, the benefits of working in the industry, and how it differs from B2C. Are you ready for a B2B Career Adventure?