The Customer Data Council inspires every business to put customer data at the heart of all they do. They put the customer first by educating marketers on how to collect, store, manage, analyse, and apply customer data in all their work. This is done by providing marketing leaders and their teams with the tools they need and setting the standards through regularly updated best practice guidance. Their hubs focus specifically on:
- Ethics & Governance
- Democratising Data
- Sustainability
- Talent & Upskilling
- Value & Measurement
To help guide marketers who work with customer data, apply to join the council here, contribute to the discussions here, or reach out to the DMA Council Team.
Get to know the Customer Data Council below.
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