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Responsible Marketing

Changes to the governance of data will have far-reaching consequences for your business. The new General Data Protection Regulations (GDPR) will determine how your business does business, and particularly how it manages, protects and administers data in the future. The new regulations came into place in 2018 - find help here.

10 things B2B marketers need to know about the GDPR and data protection

B2B marketing, GDPR and data protection
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EU releases its position on data protection post-Brexit

The European Commission published its latest set of position papers, setting out its views on the future relationship between the EU and UK and the risk to businesses of a data cliff edge post-Brexit
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ePrivacy lobbying and the threat to B2B marketing and telemarketing

An update on the ePrivacy Regulation
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DMA insight: How marketers prepare for the GDPR

Learn how the marketing industry is prepping for the GDPR, with evidence that, while marketers are pragmatic about the GDPR, Brexit has already hurt business in the UK and Europe
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DMA advice: GDPR checklist

Use our new checklist to check your business meets the standards set in the GDPR
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GDPR: Government consulting on derogations

Member states are able to vary aspects of the GDPR
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DMA insight: B2B marketing and the GDPR

The DMA's infographic to accompany the GDPR and you, chapter two research, which has a closer focus on B2B marketing
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GDPR Series - profiling

Watch our webinar to learn how to use guidance notes issued by both the Information Commissioner's Office and Article 29 Working Party in your business
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The Information Commissioner's Office has published its draft GDPR guidance for consent

The Information Commissioner's Office (ICO) has published its draft consent guidance for the General Data Protection Regulation (GDPR)
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