DMA advice: Data retention

Getting GDPR-ready requires preparation and understanding.

And businesses must grow what they know about how data retention will work as May 2018 creeps closer.

To that end the GDPR hub of the DMA’s Data Council has produced a quick-read, digestible look at data retention.

Featuring expert insight from the DMA’s external affairs team, Comic Relief, Relx and Epsilon, this DMA advice piece takes you through the key need-to-knows and will help you shape your organisation’s approach to data retention.

DMA advice: Data retention