EU draft guidance on profiling under the GDPR

The Article 29 Working Party today published its draft profiling guidance and has asked industry for comments.

The Information Commissioner’s Office (ICO) were in charge of the brief for the profiling guidance within the Working Party and so their call for evidence in the past will have informed their thinking.

The guidance states: “The GDPR introduces new provisions to address the risks arising from profiling and automated decision-making, notably, but not limited to, privacy. The purpose of these guidelines is to clarify those provisions.”

The DMA will be submitting a robust response to the Article 29 Working Party and we rely on contributions from members to bolster our arguments.

Please, send any comments you may have to our External Affairs Manager, Zach Thornton, via email Zach.Thornton@dma.org.uk

The final deadline for submissions is 28 November 2017 so please send your comments to us by 22 November 2017.

If you wish to submit your own response then submit it to JUST-ARTICLE29WP-SEC@ec.europa.eu

A detailed legal analysis of the guidance will be published to the DMA website later this week.