Responsible Marketing
Changes to the governance of data will have far-reaching consequences for your business. The new General Data Protection Regulations (GDPR) will determine how your business does business, and particularly how it manages, protects and administers data in the future. The new regulations came into place in 2018 - find help here.
15 May 2019
DMA GDPR guidance: The essentials
As part of our guidance series for marketers, we take a detailed look at the GDPR essentials. Read on to download the guidance.
25 Feb 2019
DMA insight: The impact of GDPR on email marketing
No pain, no gain. Despite the challenges that GDPR may have brought to marketers, it’s clear that the new regulations have made an impression on consumers. Keep reading to find out more.
18 Feb 2019
DMA insight: Data privacy - Marketing's GDPR journey
The opportunities and challenges. The improvements and concerns. Read on for a visualisation of what marketers told us about life after GDPR.
21 Dec 2018
A global view of behavioural change
In an ever-evolving world, the drivers that change consumer behaviour are multitudinous and varied. A new infographic from Nielsen highlights some of the key trends that could shape our global future.
25 Jul 2018
GDPR and Doordrop FAQs
If you have been wondering what GDPR means for print media then read on. The DMA Print Council have produced a handy set of FAQs on why what life after GDPR looks like for Doordrops and why they are compliant.
17 Jul 2018
ePrivacy Regulation: what will it change?
ePrivacy poses perhaps an even greater challenge to marketers than the GDPR
05 Jul 2018
Connecting the dots: customer first, data first
Talking to Business Reporter, Jed Mole from Acxiom discusses how businesses can build a true picture of the consumer, lawfully and ethically
21 Jun 2018
DMA insight: GDPR - a new beginning
The GDPR is here. We surveyed the state of the industry as the new legislation landed with the fifth iteration of our investigative series into preparedness for the GDPR._5b29023070d3a.png)
23 May 2018
OneTrust: The final countdown to GDPR
Our latest webinar offers a whistle-stop tour of all things GDPR 5 days before the new legislation becomes fully enforceable. Join OneTrust and the DMA for a session to have you more-than-ready for the road ahead