DMA insight: GDPR - a new beginning | DMA

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DMA insight: GDPR - a new beginning


So, here we are in the land of GDPR, but the journey doesn’t end here – far from it.

Our latest insight explores the state of the industry in a brave new world of data, looking at everything from preparedness to understanding financial implications.

Keep reading as we reveal:

  • What percentage of marketers received no specific training around the legislation
  • How 20% of marketers are behind schedule for compliance
  • The biggest concerns around the ePrivacy regulation

As GDPR becomes a reality - with ePrivacy on the horizon - there has never been a more important time for awareness around rights and responsibilities, for both consumers and businesses.

Scroll down to learn more.

Click here for GDPR training opportunities with the IDM.

Click here for more DMA GDPR guidance for marketers.

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