20 Jun 2012
The Direct Marketing Association (DMA UK Ltd) commissioned a study titled Data privacy: What the consumer really things, from the Future Foundation, an international consumer insight and trends consultancy in early 2012. The main results are presented in this infographic. Click here to access the full report.
Tired of erratic lead flow? Learn how outsourced telemarketing can improve lead management, boosts conversions, and supports your sales pipeline.
Customer data is driving smarter, more creative print campaigns and unlocking new value across the board. The Print Council have shared their takeaways and advice following the release of the DMA Value of Customer Data Report...
Helpful insight and ideas highlighting how data quality, accuracy and relevance can often be the key to better email interaction rates
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