20 Jun 2012
The Direct Marketing Association (DMA UK Ltd) commissioned a study titled Data privacy: What the consumer really things, from the Future Foundation, an international consumer insight and trends consultancy in early 2012. The main results are presented in this infographic. Click here to access the full report.
A new government brings new legislation, and in the world of marketing, data protection is always on the front line. We dissect the implications of these legislative changes, providing you with insights to navigate this regulatory landscape.
This article is written by MBA Group Ltd.
Companies are re-evaluating their packaging to better serve their disabled customers. This article explores the latest innovations in accessible packaging.
Businesses must be ethical in their telemarketing practices to protect customers from unwanted, intrusive, or deceptive calls, ensuring their privacy and well-being are respected. Read how
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