18 Jun 2012
Member ContentData privacy: What the consumer really thinks
The meaning of privacy is changing Whilst the concept of privacy remains important to individuals - and one that they are still largely concerned to protect - this study confirms that notions of privacy continue to evolve in response to the spread of new digital technologies and the...
21 May 2012
Infographic - Consumers' perspective on social media marketing via mobile
DMA's Mobile Marketing Council conducted an online survey using TolunaQuick to understand consumers' attitudes towards brand interaction on social media websites via their mobile. The results of the survey are presented in this infographic.
17 May 2012
Member ContentNational client email report 2012
Executive summary • The strategic value of email marketing increased in 2011, with over 90% of respondents rating it as strategically important or very important to their business. • Email marketing accounted for 10% or less of the marketing budget in almost half of businesses...
09 May 2012
Member ContentHow much response goes online?
Executive summary Online response is increasing Online response range: 20-83% “Personal” sectors are higher (as previous) Retail still had 20% online – and new customers! Other factors affect % response online
19 Mar 2012
Member ContentFinancial services tracking report 2012
At the DMA Financial Services Council, we recognise the value to our members in tracking consumer sentiments towards financial services providers, their products and the subsequent impact on usage of marketing communications and channels. We have been tracking perceptions since 2008. This report...
17 Feb 2012
Member Content