07 Mar 2013
Infographic - Financial services tracking report 2013
Banks' marketers are failing to capitalise on financial product cross-selling opportunities with existing customers, new research published today (7 March 2013) by the DMA reveals.
27 Feb 2013
Infographic - Data tracking report 2012
Consumers have long understood the data value exchange - in return for giving their personal information to the brands they trade with they get discounts, loyalty points, free entry into prize draws and the like. Major loyalty programmes like Tesco Clubcard, Nectar and Air Miles have all...
11 Feb 2013
Member ContentData tracking report June 2010
Data is the oil of the direct marketing industry. Just as the wheels of the world would grind to a halt should oil cease to flow, so too would the enterprise of direct marketing if the well of consumer data were to run dry. Data fuels direct marketing. Without it, targeting consumers becomes...
04 Feb 2013
Member ContentNational client email report 2013
Email marketing remains critical to business, with 89% of respondents declaring email to be “important” or “very important” to their organisation
24 Jan 2013
Member ContentFast facts: Cookies awareness 2012
This study aimed to understand how aware UK businesses were about the cookie law and how compliant were business with the cookies law before the date on which the law became effective.
24 Jan 2013
Infographic - Data protection 2013
The DMA's Data Protection 2013 survey polled 250 direct marketing practitioners to find out how high data protection is on the direct marketing industry's business agenda, whether it's a senior / executive board level issue and understand fears about the draft EU Data Protection...