30 Jul 2013
Infographic - Mobile and customer loyalty
Our second in this two-part mobile consumer research shows that consumers are happy to receive loyalty initiatives via mobile channels from brands they use and the big opportunities that are out there for marketers to make the most of this medium.
23 Jul 2013
Infographic - Mobile and customer service
New DMA research has revealed how your customers wish to be kept in touch and up-to-date with your brand via their mobile phones, and what you can do to make the relationship work to everyone's advantage.
11 Jul 2013
Infographic - From letterbox to inbox 2013
This is the DMA's first attitudinal print tracking report, which surveyed 1,232 UK adults. The report was produced in conjunction with fast.MAP and sponsored by HP.
09 Jul 2013
Member ContentThird-party inserts industry report 2012
The DMA Inserts Council has been monitoring insert sales volumes across the newspaper and magazine publishing groups for a number of years. This data is collected from the vast majority of the media owners in these sectors. The data collated and reported on by the DMA Inserts Council is an...
09 Jul 2013
Member ContentInserts industry report 2012
The DMA Inserts Council monitors insert volumes across all major UK magazines, newspapers and, from 2011, thirdparty mailings (see the separate Third party inserts industry report on the DMA website). The monitor is a useful tool used by media owners, media agencies and clients to gauge trends...
04 Jul 2013
Member ContentFrom letterbox to inbox - Building customer relationships 2013
Direct mail has faced a challenge to its place in the marketing mix over the last decade in the face of the rise of email and, more recently, social and mobile media. Yet physical communications retain an important place in consumers’ affections and can be a powerful option for...