09 Jul 2013
Member ContentThird-party inserts industry report 2012
The DMA Inserts Council has been monitoring insert sales volumes across the newspaper and magazine publishing groups for a number of years. This data is collected from the vast majority of the media owners in these sectors. The data collated and reported on by the DMA Inserts Council is an...
09 Jul 2013
Member ContentInserts industry report 2012
The DMA Inserts Council monitors insert volumes across all major UK magazines, newspapers and, from 2011, thirdparty mailings (see the separate Third party inserts industry report on the DMA website). The monitor is a useful tool used by media owners, media agencies and clients to gauge trends...
04 Jul 2013
Member ContentFrom letterbox to inbox - Building customer relationships 2013
Direct mail has faced a challenge to its place in the marketing mix over the last decade in the face of the rise of email and, more recently, social and mobile media. Yet physical communications retain an important place in consumers’ affections and can be a powerful option for...
20 May 2013
Member ContentNational email benchmarking report H1 2012
Welcome to the National email benchmarking report H1 2012. Alchemy Worx is proud to sponsor the DMA’s benchmarking reports as they are invaluable for UK email marketers, representing the only pan-ESP benchmarks for email metrics in the UK.
21 Mar 2013
Member ContentContent marketing in the UK: 2013 benchmarks, budgets, and trends
As you delve into the research, you will see that UK B2B and B2C marketers deal with content differently. B2C marketers use a greater number of tactics – particularly mobile – and outsource content creation more frequently. On the other hand, B2B marketers allocate more budget to content...
07 Mar 2013
Member ContentFinancial services tracking report 2013
As consumers start to tentatively re-enter the market for financial services, there is a growing risk of a knowledge gap emerging. Consumers say that regular advertising is not important to them (suggesting they remain partially “blind” to the messages providers are putting into the market) and...