10 Dec 2013
Member ContentContent marketing in the UK: 2014 benchmarks, budgets, and trends
Welcome to the second annual report on the content marketing practices of UK marketers. This report provides comparisons of UK, North American, and Australian marketers. One of the key findings is that UK marketers (48%) consider themselves to be more effective at content marketing* when...
17 Oct 2013
Member ContentEmail tracking report 2013
Most people (69%) have more than one email address, with an average of around 2.4 accounts/user. This is very similar to the result from the 2012 survey (2.5 accounts/user)
17 Oct 2013
Infographic - Email tracking report 2013
The annual Email tracking report jointly commissioned by the DMA, fast.MAP and alchemy Worx provides valuable insight into what consumers think of the marketing emails they receive, the content they prefer, what captures their attention and what turns them off.
08 Oct 2013
Member ContentNational email benchmarking report H2 2012
Email marketing finds itself in an unusual position. For the first time in recent history, the industry is not obliged to defend itself from accusations that the channel has become outdated in a multichannel digital world. On the contrary, newer channels like social media are now increasingly...
03 Oct 2013
Member ContentSocial media and farming case studies
The DMA Social Media Council interviewed professionals from the farming industry to find out how social media has helped them do better business by connecting with consumers and each other.
30 Jul 2013
Infographic - Mobile and customer loyalty
Our second in this two-part mobile consumer research shows that consumers are happy to receive loyalty initiatives via mobile channels from brands they use and the big opportunities that are out there for marketers to make the most of this medium.