09 Jul 2013
The DMA Inserts Council has been monitoring insert sales volumes across the newspaper and magazine publishing groups for a number of years. This data is collected from the vast majority of the media owners in these sectors. The data collated and reported on by the DMA Inserts Council is an excellent barometer of the changing market conditions and trends.
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We all want to do the right thing regarding recycling, right? If you're reading this, then it's likely you're in the 90% of UK consumers who claimed to recycle household waste, including print daily or several times per week.
When thinking about sustainable marketing, often we think about the channels we use, or materials we use in a physical sense. We overlook things like the audience targeting, data cleanse & optimisation, which have a big impact on minimising wastage.
All too often going paperless is championed by businesses wanting to move their customers on-line to reduce cost, but the benefits and effectiveness of one medium over the other is not that clear cut.
Like any industry, the world of direct mail and fulfilment comes with its own world of words, phrases and jargon.
And – unless you take a bizarrely in-depth interest in the world of direct mail – it's difficult to know what all of these terms mean.
But if that's you, never fear: our handy jargon buster will help you make head and tail of anything you read about direct mail and fulfilment. In this revised direct mail jargon buster, we have updated and added new terms to help you further.
