09 Jul 2013
The DMA Inserts Council monitors insert volumes across all major UK magazines, newspapers and, from 2011, thirdparty mailings (see the separate Third party inserts industry report on the DMA website). The monitor is a useful tool used by media owners, media agencies and clients to gauge trends within the inserts industry.
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We all want to do the right thing regarding recycling, right? If you're reading this, then it's likely you're in the 90% of UK consumers who claimed to recycle household waste, including print daily or several times per week.
When thinking about sustainable marketing, often we think about the channels we use, or materials we use in a physical sense. We overlook things like the audience targeting, data cleanse & optimisation, which have a big impact on minimising wastage.
All too often going paperless is championed by businesses wanting to move their customers on-line to reduce cost, but the benefits and effectiveness of one medium over the other is not that clear cut.
Like any industry, the world of direct mail and fulfilment comes with its own world of words, phrases and jargon.
And – unless you take a bizarrely in-depth interest in the world of direct mail – it's difficult to know what all of these terms mean.
But if that's you, never fear: our handy jargon buster will help you make head and tail of anything you read about direct mail and fulfilment. In this revised direct mail jargon buster, we have updated and added new terms to help you further.
