17 Oct 2013
Infographic - Email tracking report 2013
The annual Email tracking report jointly commissioned by the DMA, fast.MAP and alchemy Worx provides valuable insight into what consumers think of the marketing emails they receive, the content they prefer, what captures their attention and what turns them off.
08 Oct 2013
Member ContentNational email benchmarking report H2 2012
Email marketing finds itself in an unusual position. For the first time in recent history, the industry is not obliged to defend itself from accusations that the channel has become outdated in a multichannel digital world. On the contrary, newer channels like social media are now increasingly...
03 Oct 2013
Member ContentSocial media and farming case studies
The DMA Social Media Council interviewed professionals from the farming industry to find out how social media has helped them do better business by connecting with consumers and each other.
30 Jul 2013
Infographic - Mobile and customer loyalty
Our second in this two-part mobile consumer research shows that consumers are happy to receive loyalty initiatives via mobile channels from brands they use and the big opportunities that are out there for marketers to make the most of this medium.
23 Jul 2013
Infographic - Mobile and customer service
New DMA research has revealed how your customers wish to be kept in touch and up-to-date with your brand via their mobile phones, and what you can do to make the relationship work to everyone's advantage.
11 Jul 2013
Infographic - From letterbox to inbox 2013
This is the DMA's first attitudinal print tracking report, which surveyed 1,232 UK adults. The report was produced in conjunction with fast.MAP and sponsored by HP.