12 Mar 2014
Member ContentSmall FS firms can do social: an interview with Jacksons Wealth Management
While financial services brands shouldn’t enter social media communications lightly, enter they must. More of us are conducting at least some of our financial affairs on the go through mobile banking and home budgeting apps while half of us who use Facebook access the site from our mobiles....
12 Mar 2014
Member ContentFS brands can do social media: an interview with RSA Insurance Group
Social media offers brands the chance to connect with customers and prospects on a personal level, build strong relationships through genuine one-to-one communication. So why have financial services (FS) brands been so slow to join the party? FS brands face unique challenges when using social...
05 Mar 2014
Member ContentThe Marketing Mix 2013
This research is the first step in an amazing project because it contains all of these three elements: • the competence of hundreds of marketers who responded to the survey, giving us precious information on how they work, allowing us to create an inspiring tool • the passion of the people who...11 Feb 2014
Member ContentInserts and third-party inserts industry report H1 2013
The DMA Inserts Council monitors insert volumes across all major UK magazines, newspapers and, from 2011, third-party mailings (see the separate Third-party inserts industry report on the DMA website). The monitor is a useful tool used by media owners, media agencies and clients to gauge trends...
06 Feb 2014
Member ContentIs the future of public sector communications with residents, offline, online, or both? â Part 2
Part 2 of a 2-part blog on print and online communication from local and county councils The DMA Door Drop Committee commissioned research in November 2013 to determine the extent of the gap in understanding between householders and local and county council marketers in terms of how they want...06 Feb 2014
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