08 Dec 2016
DMA Insight: Millennial shift - young consumers drive new email habits
Consumers use their inboxes to their advantage. Learn the latest consumer email trends, including the proportion of ghost email accounts in circulation, and how younger people, including 'Millennials' drive new behaviours.
10 Nov 2016
Member ContentConsumer email tracker 2016
The definitive guide to the inbox for marketers. Learn how consumers use their inboxes in 2016 with our annual guide, the Consumer email tracker.
04 Nov 2016
DMA Insight: Social media snapshot
What makes for a social media expert? Does your job title show how much you know? Or is the battle to keep up a challenge faced equally from entry level to the boardroom? Find out in our new snapshot.
06 Oct 2016
Member ContentTalking the consumers' language: financial services infographic
Consumers have a clear view on what they want to receive from their financial service providers. This new infographic, as part of the DMA Customer Engagement campagin, outlines exactly what their expectations are.
07 Sep 2016
Member ContentTalking the consumers' language: Financial services
With consumer inertia widespread in financial services, we looked at the opportunities and threats to brands working in this sector as new businesses enter the market. Read Customer Engagement: Speaking The Consumers' Language: Financial Services
15 Aug 2016
Talking the consumers' language: retail infographic
There are four types of consumer brand loyalty. View our new infographic to discover whether your consumers are Active Loyals, Habitual Loyals, Situational Loyals or Active Disloyals.