14 Jul 2016
The DMA Awards bellwether: what makes a winner
We analysed 1000 campaigns to find out what makes a DMA award winner – the results will surprise you…
12 Jul 2016
Member ContentIs data really that important for modern marketing?
We want your views on the importance and value of data to marketers as part of our research across 17 countries. Complete our short survey to give us your views.
15 Jun 2016
Member ContentThe new rules of engagement
Read the new research report into why relevancy is more important than personalisation, and the redefined relationship consumers are looking for.
31 May 2016
Consumers do not consider themselves loyal
New research by the DMA suggests consumers do not consider themselves loyal.
19 May 2016
Member ContentSocial Data: A Missed Opportunity?
The DMA Insight: Social data integration 2016 report, sponsored by Brightmatter , shows that more than half of marketers rarely or never use social data to generate relevant content for other channels, such as email
19 May 2016
How To Use Social Media Effectively, And The Barriers To Doing So
The DMA Insight: Social data integration 2016 report, showed the objectives marketers have for social media, and the barriers that prevent them from reaching their goals.