15 Aug 2016
Talking the consumers' language: retail infographic
There are four types of consumer brand loyalty. View our new infographic to discover whether your consumers are Active Loyals, Habitual Loyals, Situational Loyals or Active Disloyals.
20 Jul 2016
What does the future of fundraising look like?
Following in-depth discussions with key stakeholders, the DMA’s fundraising taskforce maps out an ideal model for the future of the third sector
14 Jul 2016
DMA Insight: the Big Brand league table
New DMA research shows the most popular retail brands according to consumers, and shows some big surprises when compared to other 'most popular' lists
14 Jul 2016
The DMA Awards bellwether: what makes a winner
We analysed 1000 campaigns to find out what makes a DMA award winner – the results will surprise you…
12 Jul 2016
Member ContentIs data really that important for modern marketing?
We want your views on the importance and value of data to marketers as part of our research across 17 countries. Complete our short survey to give us your views.
15 Jun 2016
Member ContentThe new rules of engagement
Read the new research report into why relevancy is more important than personalisation, and the redefined relationship consumers are looking for.