19 May 2016
Infographic: understanding social data
See our new infographic, showing how marketers use social media, and how they could use social data in their wider marketing
12 May 2016
DMA Insight: Social media knowledge survey
How do marketers differ in social media knowledge? See how you compare to other marketers.
05 May 2016
Member ContentLifting the lid on the language of customer engagement
The DMA launches a new campaign exploring what makes for excellent customer engagement – now and in the future. We’ve made a short video examining the language of engagement: how do customers express themselves as they interact with businesses and brands?
29 Apr 2016
Contact centres: consumers need you
According to new research from the DMA and Granby Marketing Services, consumers need contact centres at those critical moments in the relationship with a brand, but brands are in danger of losing the goodwill consumers hold for them
31 Mar 2016
DMA Insight: year in review
We bring you key insights from every piece of research we produced in 2015/16, in a single infographic
24 Mar 2016
Member ContentSocial data integration
Read our research into social data, and how and why marketers use (or don't use) social data to inform the rest of their marketing activity