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The new rules of engagement

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Read the new research report into why relevancy is more important than personalisation, and the redefined relationship consumers are looking for.

Hear more from the DMA

Related Articles

What influences consumers’ channel preference and decision-making? Email, TV and advice from friends and families still play a big part. However, the pandemic accelerated changes in multiple ways too. Find out more in our latest report.

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When we talk about data, we tend to go to binary 1s and 0s, but in fact, the data we hold on to customers is a representation of their story. The Customer Data Council explain how third-party data can be used to enhance your existing first-party data, as well as things you need to consider when using it.

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Out of adversity can come opportunity – and for many agencies, the global pandemic brought about fundamental changes to working life as we knew it.

Facebook thought leader and strategist Andy Childs claimed that a decade of digital growth had been compressed into just a few months.

Now, as 42% of small businesses alone claim that they are more reliant on technology and 86% of bosses believe remote working will endure, agency leaders must weigh up their options in the wake of the pandemic.

We have asked agency leaders the keys to a successful digital transformation.

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My thoughts on the latest Annual Door Drop Industry Report from the DMA UK.

A challenging year, but as I explore, certainly not all doom and gloom.

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