Is data really that important for modern marketing?

We want your views on the importance and value of data to marketers as part of our research across 17 countries. Complete our short survey to give us your views.

For the third year in a row we want to know how valuable data is to you, the modern marketer, to help us compile the Global DMA international report.

We're not asking UK marketers alone. We will track data-driven marketing practices from 17 countries across the world to give us a global view.

Compare yourself against last year, your industry peers, and the rest of the world.

We want to know:

• How much you value data-driven marketing
• Which channels, trends and industry developments you think offer the most potential for the coming year
• What do you find are the biggest barriers to achieving your goals

Complete the survey below and we will send you the report, which will include data on 17 different markets, the moment it's released.

Complete the survey here