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Talking the consumers' language: financial services infographic

Consumers have a clear view on what they want to receive from their financial service providers. This new infographic, as part of the DMA Customer Engagement campagin, outlines exactly what their expectations are.
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Member Content

Talking the consumers' language: Financial services

With consumer inertia widespread in financial services, we looked at the opportunities and threats to brands working in this sector as new businesses enter the market. Read Customer Engagement: Speaking The Consumers' Language: Financial Services
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Talking the consumers' language: retail infographic

There are four types of consumer brand loyalty. View our new infographic to discover whether your consumers are Active Loyals, Habitual Loyals, Situational Loyals or Active Disloyals.
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What does the future of fundraising look like?

Following in-depth discussions with key stakeholders, the DMA’s fundraising taskforce maps out an ideal model for the future of the third sector
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DMA Insight: the Big Brand league table

New DMA research shows the most popular retail brands according to consumers, and shows some big surprises when compared to other 'most popular' lists
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