DMA Insight: Millennial shift - young consumers drive new email habits

Consumers use their inboxes to their advantage. Learn the latest consumer email trends, including the proportion of ghost email accounts in circulation, and how younger people, including 'Millennials' drive new behaviours.

This research tracks the ways in which consumers use their inboxes to their advantage. This year consumers received more emails and more irrelevant emails than before, which could have negative repercussions for the medium. We also learn that younger people, particularly Millennials, drive the new ways in which consumers use email, particularly on smartphones.

Read the full report here, or download the infographic below:

Download Millennial shift