Curate By

  • Theme
  • Sector
  • Channel
  • Show All

Connect to


DMA Insight: Social media snapshot


What makes for a social media expert? Does your job title show how much you know? Or is the battle to keep up a challenge faced equally from entry level to the boardroom? Find out in our new snapshot. 

Social media changes. Fast. 

Even in marketers' most commonly used platforms, things change weekly. 

This makes it difficult for marketers to keep up. 

The DMA's Social Media Council decided to measure marketers' knowledge to see where the average marketer is right now and test what it is the "experts" really know. 

Over 230 marketers took our knowledge survey. The results are presented below. 

Find out what factors influence knowledge - think bigger than just job titles - and whether junior marketers scored higher than senior, and which is the question everyone got wrong. 

Julie Atherton, Chair of the DMA Social Media Council, said, "The research shows the maturity of social media. No longer the responsibility of a specialist department, knowledge and skills in social are essential for all marketers in building strong customer-focused brands”. 

Don't forget to sign-up to our special webinar Mind The Social Gap, with Social Council Chair and Small Wonder MD Julie Atherton and deputy chair Lynsey Sweales.

The webinar will help you get to grips with getting more social skills in this fast-paced sector.


Social media snapshot


Hear more from the DMA

Please login to comment.


Related Articles

A recent study The Consumer Content Report: Influence in the Digital Age finds that even in today’s celebrity-centric culture, authenticity drives brand affinity. 86% of consumers said authenticity is important in deciding the brands they like.  



The time has come for traditional marketers to become Adaptive Marketers—agile customer experience enthusiasts who take a customer centric approach to marketing instead of a channel-centric approach. 


#Blog 1 

The Social Media Council investigate and delve deeper into how brands can make the most of online advocacy and how it doesn’t necessarily have to be mainstream influencers who can add value to your brand.

image for blog.jpeg

Automate your marketing life and focus on the more important tasks. Send a series of onboarding communications to introduce new subscribers to your business. Automatically follow up with customers after a purchase and recommend similar products that they’ll love. Delight your best customers with a coupon triggered by their shopping behaviour. Remind customers of items left behind in their cart and encourage them to complete their order. Create engaging content with behavioural insights to re-active subscribers.