27 Jun 2018
Email: Still the brightest star in the marketing sky
Econsultancy and Adestra have published the 12th annual Email Marketing Industry Census. The report takes an in-depth look at email practices and covers key topics such as marketing innovation and predictive analytics.
21 Jun 2018
DMA insight: GDPR - a new beginning
The GDPR is here. We surveyed the state of the industry as the new legislation landed with the fifth iteration of our investigative series into preparedness for the GDPR._5b29023070d3a.png)
19 Jun 2018
Three-quarters of Brits are loyalty card-holders - But be wary of younger customers
YouGov and Mando-Connect analyse UK shoppers' affinity for loyalty programmes: British women, more than men, love being rewarded by their favourite brands. Now business need to win young shoppers' hearts.
14 Jun 2018
Who, what and when: targeted, relevant and timely marketing
Matt Lawson and Laura Boudin discuss how new data and integrated technology can give marketers a more comprehensive view of their customers.
05 Jun 2018
Augmented reality: emerging routes to engagement
New research from Mintel investigates the emerging uses of augmented reality - and how an increasing number of sectors are adopting AR.
09 May 2018
The data explosion: collection and refinement of consumer data
New research from McKinsey investigates how businesses can derive value from the mountain of consumer data, by collecting the right data and refining it adequately.