DMA | Research, Infographic | Page 37

Filter By

Show All
X

Connect to

X
Member Content

Annual inserts industry report 2018

Latest industry research reveals newspaper inserts slip below magazine and third-party volumes for the first time, while an overall reduction in insert volumes is also explained by an increasingly targeted approach by the marketing industry.
T-5b560d784b2ae-web-image_5b560d784b214.png

Centennials are officially in the game

A new generation is here and is driving real, immediate changes in the marketplace. Understanding Centennials, how they behave and what they believe is a must for every marketer, don’t miss the boat
Tb51b0e902df7-cent_5b51b0e902d03-231.jpg

IDM Professional skills census 2018

We asked marketers about the skills they use day-to-day and those that will be needed to reach the next stage in their careers.
Tb4e00f89a9a7-ponder_swoosh_5b4e00f89a90d-4043.jpg

Data & Diversity: You can't change what you don't measure

While some believe that diversity in the workplace is as simple as meeting the required quotas for employee race and gender, it’s much, much more than that. You must dig deeper. How can you get a real and accurate picture of your workforce? Have a look at the new tool that SurveyMonkey and...
T-5b4332949905d-diversity_5b43329498f72.jpg

Connecting the dots: customer first, data first

Talking to Business Reporter, Jed Mole from Acxiom discusses how businesses can build a true picture of the consumer, lawfully and ethically
Tb3de04e60b84-jedint_5b3de04e60a9a-387.jpg

DMA insight: Consumer privacy - the global view

Our latest DMA research, created in partnership with Acxiom and Foresight Factory, investigates consumer attitudes to privacy in 10 nations worldwide.
Tb2a59a46e9e3-aea2b16846d1e8-a6e808cfa043684_5b2a59a46e942-287.jpg