30 Nov 2018
DMA insight: The customer loyalty landscape in 2018
Are customers loyal to brands? What are customers demanding from brands in exchange of their loyalty? Created in collaboration with Foresight Factory, and sponsored by Pure360, our latest insight will drive you around the customers' loyalty world.-462.png)
21 Nov 2018
Trending 2019: real data to predict the future
No crystal ball or tarot needed. Foresight Factory’s Annual Global Conference delighted marketers with a selection of new trends and themes for the year ahead from the latest data on consumer attitudes and behaviours.
15 Nov 2018
UK advertising sector continues to flourish and hits a new record
UK advertising delivers 20th consecutive quarter of growth and the strongest half a year results since 2014, according to latest figures from the Advertising Association/WARC Expenditure Report.
05 Nov 2018
The renaissance of print in the digital age
10 years ago, print was part of every campaign we launched. Since then, digital channels have taken centre stage, leaving print out in the cold. But a new report from APS Group looks into print’s renaissance and its integral part in the modern marketing mix.
29 Oct 2018
How do consumers really feel about your loyalty scheme?
A new report from Forrester highlights the challenge of point-based loyalty schemes and whether these truly drive emotional loyalty.
22 Oct 2018
Are marketers choosing short-term tactics over long-term strategy?
Latest insight from the IPA and ISBA highlights that marketers may be overly focused on short-term tactics at the expense of long-term strategy, making efforts to improve marketing effectiveness significantly more challenging.![T-taf2cd1b70044-xtxa3hedggffz_thumb_5ae6d4aa83230-dma-insight---research-article-header_5ae6d4aa83176677534600_5af2cd1b6ff41[1]-326.png](/uploads/articles/T-taf2cd1b70044-xtxa3hedggffz_thumb_5ae6d4aa83230-dma-insight---research-article-header_5ae6d4aa83176677534600_5af2cd1b6ff41[1]-326.png)