DMA insight: New channels for acquisition | DMA

Filter By

Show All

Connect to


DMA insight: New channels for acquisition


What are the technologies and business models that brands can leverage when approaching an acquisition strategy? What value do subscriptions offer to customers? What do consumers think of chatbots and voice assistance?

Created in collaboration with Foresight Factory, and sponsored by Pure360 – our previous insight showed you how to get access to your customers’ mindset.

It’s now time to tell you more about new channels for customer acquisition: consider the below infographic to learn about evolving and emerging technology.

Scroll down to see:

  • How 73% of customers avoid services that tie them into long-term contracts
  • Customers’ main uses of home voice assistants
  • How 51% of customers say they prefer interacting with people rather than using chatbots

Hear more from the DMA

Please login to comment.