Annual inserts industry report 2018

Our latest research, from the DMA Print Council, is a guide through the state of the UK inserts market, summarising trends in magazines, newspapers and supplements, as well as third-party inserts, with additional insight into annual and quarterly trends.

Our key findings:

• Total insert volume dropped by a quarter in the past year
• The overall drop in insert volumes comes mostly from a decline in newspaper deliveries, which fell by 72% over the period
• Magazine and third-party insert volumes have remained relatively steady

Ben Briggs, Deputy Chair of the DMA Print Council and Media Strategy Director at Edit, said: “Inserts are a unique advertising platform for showcasing products and services. They stand out from the medium they are placed in, possess the additional asset of being tactile that is missing from some other media, and can be produced in a variety of sizes allowing brands to construct creative messages tailored to the task at hand."

As data protection legislation tightens, inserts give advertisers the opportunity to reach an audience without handling their personal data, so read on to find out more.

Annual inserts industry report 2018