01 Oct 2019
Email Benchmarking Report 2019
The DMA's Email Benchmarking Report on key email metrics is here. In collaboration with dotdigital, we present our most widely-accessed research on the state of the industry..png)
24 Sep 2019
Member ContentCustomer Engagement: Acquisition and the Consumer Mindset
How do customers find out about new products? How do they decide to switch from one brand to another? What does the experience of trying new brands look like? In collaboration with Paragon, you’ll find out the answers to these questions through our latest research on acquisition and customer...
11 Sep 2019
Screen-Free and Hands-Free: How Podcasts are Relevant and Transparent
Ofcom and Acast analysed how podcasts are becoming more and more popular among Brits. Podcasts have grabbed the attention of younger generations who want to ‘just listen’ and relax, while also nourishing their passions and interests.
09 Sep 2019
Member ContentEmail Deliverability: A Journey to the Inbox
Deliverability best practices – how much do marketers know about them? But most importantly, does any of this knowledge turn into real actions? Download our latest report and learn more on how the adventurous email journey starts.
22 Aug 2019
Seven Irrational Opportunities
Welcome to the second article of our mini-series dedicated to Behavioural economics. Today we’ll present a brilliant round-up of inspirational ideas, from The Behaviours Agency.
20 Aug 2019
What are your Customers Thinking?
The irrationality of the customer is like butter on the marketers' daily bread. So, Behavioural Economics has become more critical than ever before, and at the forefront of every marketing mind. In this first instalment of our new article series, we'll introduce you to the founders of this...