09 Aug 2019
Data: All Mouth and No Trousers?
“A book is only read by someone who knows how to read.” Forrester’s view on the value of data literacy.
06 Aug 2019
Member ContentFuture Trends: The Over 60's Home
Longer life expectancy doesn’t only change what we do, it changes what we like and feel. We focused on customers after their 60th birthday, trying to understand what characterises them and their lives. This is when The Home becomes the space where personal, social and working life, gather...
05 Aug 2019
Member ContentUnderstanding In-Housing: Bringing Marketing Functions Home
In-housing is something increasingly discussed in the data and marketing industry – often, because it challenges the transparency of some agency practices. We partnered with Mailjet to delve a little deeper into how and why brands are in-housing key marketing functions by exploring the...
02 Aug 2019
StyleSnap will Empty Your Pockets
Just like shopping at Amazon’s online store, Amazon Go or Whole Foods, StyleSnap is the latest example of how Amazon leverages artificial intelligence to make a difference in the lives of their customer base.
31 Jul 2019
Business Skills Census 2019
Last year we asked marketers to identify those skills they believe fundamental to their current and future career. We consulted them once again to identify the skills and challenges that are important to their businesses’ success.
30 Jul 2019
Member ContentFuture Trends: The Homeworker
We no longer need to be in a specific place to do something or talk to someone. In this second article of the Future Trends series we'll see how the concept of ‘working’ is no longer constricted to the ‘office’ and leaving the home for work is no longer necessary.