18 Nov 2019
Thinking ahead to 2030: Part Two
In our previous article we introduced three of the seven key factors that drive consumers’ current and future behaviours. Here we will discuss trends related to their rights, identity, values and experiences. Enjoy our take of the Mintel’s latest report.
14 Nov 2019
Thinking ahead to 2030
There are seven key factors that drive consumer spending decisions. Here will look into wellbeing, a new concept of space and technology solutions. Dig in and find what Mintel’s predictions are for the upcoming decade.
12 Nov 2019
DMA Insight: GDPR Is a Win-Win
Since its arrival, GDPR has helped companies deliver transparent promises and ultimately strengthen customers’ trust towards marketing and how businesses handle their data. Read on to learn more.
06 Nov 2019
Customer Experience in a B2B World
The customer experience you provide is what sets you apart from the competition. Pretty obvious if you are a B2C brand, but what if you belong to the B2B world? What are the differences when you deal with customers compared to an organisation? This is our take from Adweek Branded and Dun &...
28 Oct 2019
DMA Insight: Understanding Brand-Switchers
How can you understand your customers' mindset when comes to switching? What are consumers switching, and what drives them to do so? Take a look.
23 Oct 2019
Balancing Personalisation: The Entertainment and Media's Lesson
Consumers demand tailored and unique media experiences. Media content and customer’s personal schedules need to somehow balance out. Read on to learn more from the Entertainment and Media industry’s with analysis from PwC.