04 Nov 2016
DMA Insight: Social media snapshot
What makes for a social media expert? Does your job title show how much you know? Or is the battle to keep up a challenge faced equally from entry level to the boardroom? Find out in our new snapshot.
15 Aug 2016
Talking the consumers' language: retail infographic
There are four types of consumer brand loyalty. View our new infographic to discover whether your consumers are Active Loyals, Habitual Loyals, Situational Loyals or Active Disloyals.
20 Jul 2016
What does the future of fundraising look like?
Following in-depth discussions with key stakeholders, the DMA’s fundraising taskforce maps out an ideal model for the future of the third sector
14 Jul 2016
DMA Insight: the Big Brand league table
New DMA research shows the most popular retail brands according to consumers, and shows some big surprises when compared to other 'most popular' lists
14 Jul 2016
The DMA Awards bellwether: what makes a winner
We analysed 1000 campaigns to find out what makes a DMA award winner – the results will surprise you…
31 May 2016
Consumers do not consider themselves loyal
New research by the DMA suggests consumers do not consider themselves loyal.