31 May 2016
New research by the DMA suggests consumers do not consider themselves loyal.
The DMA launches a new campaign exploring what makes for excellent customer engagement – now and in the future. We’ve made an animated infographic examining the language of engagement: how do customers express themselves as they interact with businesses and brands?
Read the full research report here.
Talking the consumer's language
Sponsored by
Telemarketing continues to hold a significant place in the marketing strategies of many businesses, despite a relentless wave of digital transformation. Contrary to common misconceptions, telemarketing is not an obsolete tactic.
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A telemarketing programme involving hundreds of one-to-one conversations with customers and prospects is the perfect opportunity to perform a thorough proof of concept. It enables you to learn quickly and validate your approach in a systematic, transparent way, so you set off on a better track.
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