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The DMA's Complete Guide to DSARs

The DMA’s Responsible Marketing Committee’s Privacy Working Group provides a detailed guide to DSARs. Read on for practical information on the importance of DSARs, templates and case studies.

A Guide to Cookies and Compliance

The DMA’s Cookie Guidance Group has provided support in response to the ICO’s guidance on cookies and their usage.

The Seven-Step Ad Tech Guide

The DMA and ISBA along with other contributors have been working together to provide support and guidance in response to the findings from the Ad Tech Review

A Guide to Service Messaging

Service messaging is both an effective marketing tool and an integral part of the operating process. The DMA's Privacy Working Group - a hub of the Responsible Marketing Committee - takes a look at service messaging through the lens of permissions, legislation and the challenge of service...

DMA GDPR guidance for marketers

Covering GDPR essentials; Accountability; Consent and legitimate interests; and Profiling, our guidance series takes marketers step-by-step through a GDPR journey that will transform business

DMA GDPR guidance: Profiling

As part of our guidance series for marketers, we take a detailed look at profiling. Read on to download the guidance.