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01 Jan 2022
Social networks allow people and businesses to engage with large numbers or people with an immediacy and frequency that traditional media cannot provide. This is our guide to using it.
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Members of the Customer Data Council share their key takeaways from the Value of Customer Data Report and offer their advice on how to maximise the impact of your data...
Explore the importance of treating vulnerable customers fairly in financial services, the role of the FCA, and best practices in ethical telemarketing. Discover how businesses can use the phone as a tool for transparency and customer care.
Clean, accurate data remains crucial for marketing success — powering automation, AI, and personalisation. Discover how regular data cleansing improves campaign performance, customer experience, and business growth.
Tim Spencer, founder and CEO of M+C Saatchi Fluency, part of M+C Saatchi Consulting, breaks down how leading teams are really rebuilding their insight functions for competitive advantage.
