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Following the revisited analysis of subscriptions, this next piece of our Future Trends 2021 series will focus on loyalty. Specifically, the power that brand coalitions could have on what both customer acquisition and loyalty programmes look like in the future.

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The Scotsman's 'Doing Data Together' Conference finale consisted of a series of Data Capital podcasts.

In the final podcast of the series, The Scotsman's David Lee talks to Standard Life Aberdeen's Head of Decisioning and DMA Scotland Chair, Firas Khnaisser and Ethical Intelligence's Olivia Gambelin about why people are a crucial element of data solutions.

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As another Summer at home looms, we wanted to help make Summer 2021 a little bit brighter for brands and consumers alike. In our guide find our cost effective way to reach this lucrative audience.

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