Curate By

  • Theme
  • Sector
  • Channel
  • Show All

Connect to


Social Media Guide


Social networks allow people and businesses to engage with large numbers or people with an immediacy and frequency that traditional media cannot provide. This is our guide to using it.

This guide is currently being reviewed inline with GDPR.


 DMA Social Media Guide

Hear more from the DMA

Related Articles

What is GDPR and why is it important. Find out more on the RedEye Digital Marketing Insights Blog here.

What is GDPR-01.jpg

You thought GDPR was complicated… You ain’t seen nothing yet.

EU flag April 2016.jpg

New research from McKinsey investigates how businesses can derive value from the mountain of consumer data, by collecting the right data and refining it adequately.


Research shows that click through rates roughly see a 14% boost between those who segment their audience, and those who don’t. Read more about segmentation here.