17 Jan 2017
Social networks allow people and businesses to engage with large numbers or people with an immediacy and frequency that traditional media cannot provide. This is our guide to using it.
This guide is currently being reviewed inline with GDPR.
What is GDPR and why is it important. Find out more on the RedEye Digital Marketing Insights Blog here.
New research from McKinsey investigates how businesses can derive value from the mountain of consumer data, by collecting the right data and refining it adequately.
Research shows that click through rates roughly see a 14% boost between those who segment their audience, and those who don’t. Read more about segmentation here.
DMA Social Media Guide
