16 Mar 2015
Telemarketing or Telesales: Do you know which one you need?
Often confused and used incorrectly. Here we explore the meaning of each and how telesales and telemarketing are used in Business to Business (B2B). Original post can be found here goo.gl/DC8rwm
13 Mar 2015
New EU Data Laws â How this will affect B2B Telemarketing
Recent article that discusses how the changes in EU Law will affect B2B Telemarketing. Original post can be found here :- http://www.virtual-sales.com/new-eu-data-laws-will-affect-b2b-telemarketing/
03 Mar 2015
The psychology of colour: creativity vs. âme tooâ design
Colour is a deep-rooted and important psychological factor in decision making - but its use is widely misunderstood. As direct marketers, we neglect its effective use at our own cost.
25 Feb 2015
Consumer complaints: is the industry pouring money down the drain?
When consumers complain about nuisance marketing, they are generally unsatisfied with the result. We should learn lessons from rogue PPI claims, says chief commissioner of the Direct Marketing Council George Kidd.
23 Feb 2015
5 Ways to Target Email Users With Display Ads
A look at new ways to target audiences within different email environments, including Gmail, Yahoo, Outlook, and LinkedIn.
10 Feb 2015
The Right Way to Set Up a Direct Mail Campaign
The nuts and bolts guide to a successful high ROI direct mail campaign.
09 Feb 2015
Inventive ways to raise money from direct mail
If you're planning a charity direct mail out, see it as an investment. A half-hearted pamphlet is unlikely to generate much interaction, be inventive, interesting and find a way to stand out from the crowd!
09 Feb 2015
2% might say Yes, but what about the other 98%?
Lead or Demand Generation tends to concentrate on the prospects who say Yes - the ones who are ready to buy. It's the metric used to judge the success of most campaigns. But what about the ones that say No?
05 Feb 2015
The Private Life of Mail
Royal Mail spent 18 months conducting a series of research projects to understand exactly what mail means for consumers, and what that means for brands looking to use it. Here’s what we found out…