01 Feb 2015
How do you Buy Good Data?
It's the lifeblood of your sales process, marketing applications and eventual closed business total - yes... we're talking about Data! But how do you make sure that the data you are buying is right for you and your business?
05 Jan 2015
Think outside the box
QR codes are so much more than a square, black and white symbol. The more you find out about your customers the easier it is for you to adapt your communication to make an impact with your messag
22 Dec 2014
Itâs all about Mail and Email
Research shows that mail and email work more effectively when used together, producing better results than when either medium is used on their own. Mail also triggers action, including driving people to connect with businesses online.
17 Dec 2014
Long Live Direct Mail
Recent reports that Direct Mail is dead are greatly exaggerated. Facts show that last year in the UK alone, companies spent more than £1.5 billion on paper-based DM. So why do reports continue to insist that DM is becoming extinct?
15 Dec 2014
The future's bright for DMA Breakthrough Award winners
Creative duo, Freya Harrison and Gina Ramsden from Buckinghamshire New University’s Advertising School, scooped the 2014 DMA Breakthrough Award for their inspiring campaign for UK charity, Autistica.
12 Dec 2014
Direct mail suppliers spared âhundreds of millions in retrospective VAT penaltiesâ as DMA brokers HMRC agreement
Companies currently using so-called ‘single sourcing’ for mitigating VAT liabilities on direct mail print and distribution will not be subject to retrospective fines – potentially running into the hundreds of millions of pounds - when new HMRC guidance is introduced on 1 April 2015, following an...
09 Dec 2014
Offline vs online: How to get personal with direct mail
There is often a misconception from marketers around what personalisation actually means. It’s not just about adding a customer’s name to the top of the email or piece of direct mail. Find out why personalisation is important for business.