Steve Sullivan
Channel Doctors
Founder - Channel Doctors & Vice Chair of DMA's Contact Centre Council
24 Apr 2015
How customers turned nasty and marketers grew to love customer service
So, you want to tell marketers how things have changed and that they now need to make friends with the customer service team? What a brief! And it’s not like they don’t know this stuff already. Ok, here goes…
17 Apr 2015
To compete, Vodafone must move in with its customers
In the age of quad-play, Vodafone must reach below the line: right to the doormat, argues Jonathan Harman, managing director of Royal Mail MarketReach
Steve Sullivan
Channel Doctors
Founder - Channel Doctors & Vice Chair of DMA's Contact Centre Council
15 Apr 2015
Omni-channel â A Tipping Point? Maybe. Decision Point? Definitely!
In an omni-channel world “...tracking who is saying what about your brand, when, and why, is already complex enough..." but customers are ever more demanding. What's the solution? Have we reached a tipping point?
13 Apr 2015
Data Protection News for Digital Marketers - April 2015
There’s been so much news in the data protection world at present it's easy to forget what happened just a fornight ago, so I thought a roundup was in order.
13 Apr 2015
Find out what your customers are thinking â in advance
Tajitsu can predict customers’ behaviour several months in advance. These predictions prevent customers from moving away and open up an opportunity for a totally new way of creating relationships
08 Apr 2015
Opening lines to get their attentionâ¦
First impressions are lasting, but when was the last time an opening line grabbed you?
30 Mar 2015
Delays to HMRC guidance on VAT and direct mail leave charities and suppliers facing an uncertain future
The DMA calls on HMRC to postpone new VAT regulations for organisations using mail, as the guidance promised has failed to materialise, leaving organisations in an intolerable position
30 Mar 2015
DMA pensions marketing toolkit
In April hundreds of thousands of over-55s will have access to huge lump sums of cash thanks to new pensions rules. This new cash will create new selling opportunities for brands, but we are concerned that rogue operators will have a negative impact on the industry.
30 Mar 2015
A new golden age of direct mail
Advertising Week Europe is drawing to a close and I’ve enjoyed being part of numerous stimulating and engaging conversations, says MD for media at MarketReach Jonathan Harman