DMA - Data & Marketing Association

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Top 10 Ways to Use Telemarketing

Ever wondered how telemarketing can help drive your sales? Here are 10 useful tips! Original post can be found here goo.gl/H03gNo

Online, offline - mail matters

Mail not only cuts through digital clutter, but can act as a bridge between the physical and digital worlds according to the DMA and Ricoh research Mail Matters
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DMA and Ricoh: Mail Matters

Mail is a proven medium, and technological developments mean it can work harder than many marketers assume
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How to find the needle in the haystack when telemarketing

This article applies the metaphor 'like finding a needle in a haystack' to telemarketing. It does this by focusing on three different ways that you can make the haystack smaller to get the results you want from telemarketing.
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Member Content

Mail Matters

Mail is a proven medium, and technological developments mean it can work harder than many marketers assume
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5 Direct Mail Campaigns Done Right

We've seen a few great ideas in direct mail over the years. Here's some of our favourites.
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Knowledge is the key to successful sales â Market & Competitor Research

Do you rreally understand your competitors? Do you understand their strengths and weaknesses compared to your product or services? Original Post http://www.virtual-sales.com/why-market-and-competitor-research-is-key-to-sales/
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Royal Mail Wholesale announces first ever price promotion

Royal Mail Wholesale has announced details of its first ever price promotion, to run in the summer of 2015, offering a 2.5p discount on mail for new markets.
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