01 Jun 2015
Donât underestimate the personal touch
For any business, understanding what makes your customers and prospects tick and, ultimately, what will keep them engaging and buying from you, brings financial reward.
01 Jun 2015
Shorten the odds in the new business casino
The casino analogy may be slightly off the wall or crude, but it is not too far off the mark. With preparation, thought and a well-constructed strategy and high level execution, you can significantly stack the odds for new business in your favour.
27 May 2015
Dealing with the menace of dirty data
Charities can save themselves a lot of money and improve their marketing by making sure their data is up to date and accurate. Data should be at the heart of DM to reduce cost, protect a brand and follow best practice.
21 May 2015
DMA and IDM merge to create new group
âThe two leading industry bodies in the one to one marketing industry, the DMA and the IDM, have come together under a newly formed group to promote the highest standards and professionalism in one to one marketing
21 May 2015
4 Tips to Achieve Maximum ROI from Direct Mail
Sending out direct mail via post or email is a task which normally requires a large amount of attention in the run up to its release. This article gives 4 tips on how to maximise the ROI from DM.
20 May 2015
DMA executive director calls on industry to put customer first
In the wake of recent negative press coverage, the DMA is calling on the industry to act in the best interests of their customers, regardless of the sector they operate in
19 May 2015
The DMA buying and selling data toolkit
Our guide to buying and selling data, based on the latest guidance from The Information Commissioner’s Office (ICO) and the 2015 amendment to the Privacy and Electronic Communications Regulations
08 May 2015
Airing your dirty laundry in public: How clean is your email list?
As a mailer, your sender's reputation is dependent on the quality of your data. If your data isn't clean, your email program will struggle to be successful, no matter how good your offers are. Learn the tricks to a clean email list.
05 May 2015